Chances are we’ve all heard the term Fast Fashion, but what does it actually mean and how does it affect the fashion industry?
Just like fast food, the term Fast Fashion describes trend-driven clothing that is produced quickly and in an inexpensive way.
These Fast Fashion brands focus on profit and are associated with overproduction, waste, poor working conditions and environmental harm.
Here is a staggering statistic found by the True Cost documentary:
We consume around 80 billion new pieces of clothing per year.
This is 400% more than we did just two decades ago.
Not only are our wardrobes cluttered with barely worn clothing, but our waterways are also running blue. Our ‘have it now’ habits are damaging the earth.
